Dead Lead Reactivation · Law Firms

Turn dormant leads
into signed cases.

Most plaintiff firms have thousands of CRM contacts that came through the funnel and never signed. They’re not bad leads — they were called once at the wrong time, didn’t pick up, and slid into the dead column.

See the Results

371+ calls in 7 days · 8 signed intakes · ~30% live re-engagement

The economics

The problem isn’t lead quality. It’s bandwidth.

A firm spends $80 to $400 per lead in advertising. The intake team calls each one — usually twice — and whatever doesn’t sign in the first 72 hours gets logged as dead. After three months, most of those records are sitting untouched. Each one is real, paid-for intent that never converted.

  • The team chasing fresh leads can’t also re-work the dead pile
  • Offshore call centers lose your brand voice and can’t qualify
  • So the dead pile grows while the firm keeps buying at the top
How it works

Your leads, from your CRM — not cold outreach

CRM-native execution

Works directly from your dormant list in Clio, Litify, Filevine, Lawmatics, or HubSpot. No exports, no double entry, no separate dashboard.

Real conversation, not a robocall

The specialist introduces itself, references the prior intent in context — “you reached out in March about a slip-and-fall” — and asks whether the situation has progressed.

Consent-aware cadence

Runs only against records with valid prior consent, refreshes opt-in where your jurisdiction requires it, suppresses against National DNC and your internal list, and propagates opt-outs within minutes.

Multi-touch, multi-language

Voice, SMS, and email work together. Missed calls get a voicemail and an SMS follow-up. Spanish-speaking leads are handled natively without escalation.

Voicemails to prospects are free

Dormant leads go to voicemail constantly — that’s the nature of the list. We don’t charge you to leave those messages, however many it takes. The per-voicemail fee applies only to your existing clients.

Live transfer or retainer send

Qualified contacts warm-transfer to your intake team during business hours, or receive a retainer for e-signature immediately if your workflow supports it.

Campaign reporting

Daily metrics — connected, qualified, signed, opted-out, no-answer — with full transcripts and audio for your QA team.

Compliance is the product

Outbound carries more exposure than inbound

We treat compliance as a first-class deliverable, not a disclaimer. No campaign launches until your firm’s compliance officer has signed off on the script and the suppression rules.

TCPA-aware cadence

Calling windows, frequency caps, and consent capture built into the workflow.

Jurisdiction-specific disclosures

Your approved language, on every call, refreshed where the jurisdiction requires it.

Full audit log

Every attempt, outcome, and opt-out recorded for supervision and QA.

What a reactivation call sounds like

Prior context, stated up front

A former lead who reached out five months ago about a mass tort matter and never signed.

Live transcript · outbound · mass tort reactivation
Specialist

Hi, this is Sarah calling from Abbott Law on a recorded line. I’m reaching out because back in November you contacted our firm about asbestos exposure. Is this a good time to talk briefly?

Caller

Yeah, I remember. Nothing’s really changed.

Specialist

That’s alright — a lot of these cases move slowly. Has anyone followed up with you since, or are you still unrepresented?

Caller

No, nobody called back. I figured it wasn’t going anywhere.

Specialist

I’m sorry that happened. It may still qualify. Can I ask a few quick questions about where you were exposed?

Illustrative transcript — sample caller and firm.

You already paid
for those leads.

We scope the campaign against your dormant list, your criteria, and your compliance rules — then report daily on what converted.

See the Results