One word killed 100% of after-hours calls. We found it in real time.
Personal injury firm · California
The challenge
Marketing generated leads around the clock, but every call after 5 PM went to voicemail. Callers hung up and called the next firm. Zero after-hours coverage meant zero after-hours intake.
What we found
The original greeting opened with “Our offices are closed, but I can help…” — a 100% hang-up rate. Callers heard “closed” and left. We caught it the same day, rewrote the greeting, and redeployed within hours.